By Amanda Wicks
Fifth Harmony are getting ready to release their sophomore studio album 7/27 at the end of May, and today (May 6) they shared the striking new video for their song “Write On Me.”
The black and white video showcases the five members–Ally Brooke, Normani Kordei, Dinah Jane, Camila Cabello and Lauren Jauregui–one by one before finding them all in the same room. Sitting in a circle, each woman has a spotlight trained on her. The camera moves fluidly around the space, each member’s movements producing shadows that contribute a rhythmic effect.
Arriving at a time when overt sexuality rules the airwaves, Fifth Harmony’s “Write On Me” takes a subtler approach, which is all the sexier for it. “Write on me/ Color outside the lines/ Love the way you tat me up/Baby take your time,” Jauregui sings.
One half of the team who put them together, L.A. Reid, recently praised the group. Speaking with Billboard, he said, “They’ve become the biggest girl band in the world. People haven’t quite accepted that, but they will.” This video certainly sets them apart from other female pop artists and groups.
Fifth Harmony’s new album 7/27 will be available on May 27.